Sunday, April 10, 2011

How would you market a small company?

How would you market for a very small company?  When you’re the only employee of a company you need to make every decision and it’s typically one of the hardest things to do.  Everything rests on your shoulders and every decision you make or break the company.  So with these limited resources how to get your name out to the public to buy your product?  This is the exact problem my roommate Ian is facing.  I am currently trying to help him market his surfing company.  He has designed shirts, hats, etc. to help promote his company.  He specializes in making custom surfboards but as a one man operation it is extremely difficult. I’m currently using the shirts to go all around town, starting with friends to see if they will buy the shirt and even wear it.  We are designing shirts and other articles of clothing using actual surfers and people that would want to learn more about the company or surfing.  If they wear the product then we should have no problem advertising it to people and hopefully getting a bigger cliental. 

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