How does marketing reach its target audience? Every company sends out their ad campaigns in order to reach certain sexes, ages or ethnicities. How does a company send their message out to exactly who they are trying to reach? It’s obvious to spot when a commercial in trying to reach a certain market. If the market is for kids then the commercial will have a lot of color, advertise a toy or cartoon with it and have kids in the commercial as well. Some of my favorite commercials are the beer ones. When you look at the commercials what it really boils down to a bunch or really beautiful women all drinking in the bar and having a good time with the guys as well. Everyone is talking, laughing and having a good time. In real life this is almost never the case and it is almost comical to watch.
Every company has their own specific way to idea to try and get a hold of that target audience to make their product as popular as possible and make the most profit. There is no really one hundred percent way to get the entire target but they are going to keep trying as hard as possible.
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