Advertising Today

How does marketing reach its target audience?  Every company sends out their ad campaigns in order to reach certain sexes, ages or ethnicities.  How does a company send their message out to exactly who they are trying to reach?  It’s obvious to spot when a commercial in trying to reach a certain market.  If the market is for kids then the commercial will have a lot of color, advertise a toy or cartoon with it and have kids in the commercial as well.  Some of my favorite commercials are the beer ones.  When you look at the commercials what it really boils down to a bunch or really beautiful women all drinking in the bar and having a good time with the guys as well.  Everyone is talking, laughing and having a good time.  In real life this is almost never the case and it is almost comical to watch. 

                Every company has their own specific way to idea to try and get a hold of that target audience to make their product as popular as possible and make the most profit.  There is no really one hundred percent way to get the entire target but they are going to keep trying as hard as possible. 

Advertising Today

How does marketing reach its target audience?  Every company sends out their ad campaigns in order to reach certain sexes, ages or ethnicities.  How does a company send their message out to exactly who they are trying to reach?  It’s obvious to spot when a commercial in trying to reach a certain market.  If the market is for kids then the commercial will have a lot of color, advertise a toy or cartoon with it and have kids in the commercial as well.  Some of my favorite commercials are the beer ones.  When you look at the commercials what it really boils down to a bunch or really beautiful women all drinking in the bar and having a good time with the guys as well.  Everyone is talking, laughing and having a good time.  In real life this is almost never the case and it is almost comical to watch. 

                Every company has their own specific way to idea to try and get a hold of that target audience to make their product as popular as possible and make the most profit.  There is no really one hundred percent way to get the entire target but they are going to keep trying as hard as possible. 

Marketing for a small company

How would you market for a very small company?  When you’re the only employee of a company you need to make every decision and it’s typically one of the hardest things to do.  Everything rests on your shoulders and every decision you make or break the company.  So with these limited resources how to get your name out to the public to buy your product?  This is the exact problem my roommate Ian is facing.  I am currently trying to help him market his surfing company.  He has designed shirts, hats, etc. to help promote his company.  He specializes in making custom surfboards but as a one man operation it is extremely difficult. I’m currently using the shirts to go all around town, starting with friends to see if they will buy the shirt and even wear it.  We are designing shirts and other articles of clothing using actual surfers and people that would want to learn more about the company or surfing.  If they wear the product then we should have no problem advertising it to people and hopefully getting a bigger cliental. 

How would you market a small company?

How would you market for a very small company?  When you’re the only employee of a company you need to make every decision and it’s typically one of the hardest things to do.  Everything rests on your shoulders and every decision you make or break the company.  So with these limited resources how to get your name out to the public to buy your product?  This is the exact problem my roommate Ian is facing.  I am currently trying to help him market his surfing company.  He has designed shirts, hats, etc. to help promote his company.  He specializes in making custom surfboards but as a one man operation it is extremely difficult. I’m currently using the shirts to go all around town, starting with friends to see if they will buy the shirt and even wear it.  We are designing shirts and other articles of clothing using actual surfers and people that would want to learn more about the company or surfing.  If they wear the product then we should have no problem advertising it to people and hopefully getting a bigger cliental.